NO ROOKIES? NO DFROST.

The recruiting campaign »DFROST without rookies is like Tom without Jerry« speaks directly to young talents and design students—clearly stating: at DFROST, fresh perspectives are just as essential to the team as great design is to a strong brand presence.

At the heart of the campaign are iconic pop culture duos from film and music, cleanly illustrated and paired with a bold message. Combined with a target-group-oriented tone of voice, they reflect DFROST’s attitude—and the belief in the potential of young professionals.

A guerrilla campaign took the message where it would be noticed most unexpectedly: into public spaces. With stickers and statement cards placed in unusual locations, the campaign sparked conversations—likeable, memorable, and refreshingly different.

The landing page translated the visual concept into the digital space. With a Tinder-style swipe function, users could playfully explore the various career paths at DFROST—on the hunt for their own »perfect match«.

From eye-catching print materials to the digital experience, every touchpoint along the candidate journey was intentionally activated. A modular PopUp stand brought the campaign into the physical space—serving as a direct point of contact for interested talent. Its flexible structure allowed for seamless adaptation to any location—visually striking and functionally designed.