THE PORTOFINO CAMPAIGN

The international jet set still continues to gather in Portofino to enjoy the laid-back Mediterranean way of life. The classically elegant Portofino family of watches reflects this lifestyle. The history of the Portofino dates back to the end of the 1970s when IWC became aware of the steady demand for timelessly classic models. Since then the Portofino Collection has been one of IWC’s most successful watch families – an expression of understatement and good taste.