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PUMA x AMI WINDOW CAMPAIGN
With the window campaign for the collaboration between PUMA and the Parisian luxury label AMI, DFROST transports the clean and timeless designs of the collection into the shop windows. The minimalist modern presentation focuses on the exclusive debut collection of the two brands. An integrated QR code not only invites to discover more, but also leads directly to the virtual shop counter, regardless of opening hours. As a prelude to the campaign a Coming Soon Window was installed.