Gübelin

REFLECTIONS OF IDENTITY

Bricks is another window installation created for Gübelin, specifically tailored to a dedicated jewellery line while translating key brand values such as individuality and connection into spatial form.

The design is inspired by the structure of crumpled paper: a dense, central core forms the visual anchor from which the composition unfolds to both sides, gradually opening and softening. The result is a spatial arc of tension between focus and expansion—an expressive metaphor for connection and movement.

Each brick is multi-chromed and polished to a high-gloss finish. Their flawless surfaces give the floating forms a strong visual presence.

The installation is supported by a custom-developed ceiling grid, discreetly integrated into the existing architecture. It enables flexible, long-term use and transforms the technical structure into a fixed part of the overall design—functionally conceived, visually refined.

Karl Lagerfeld
The White Shirt Edit
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AKRIS
PRE FALL 2026 Collection
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MANOR
SPRING IN PROGRESS
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AKRIS
BLUE HOUR TRANSFORMED
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Gübelin
A Journey Through the Holiday Season
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Gübelin
A JOURNEY THROUGH TIME
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Chopard
ALPINE EAGLE AT WATCHES AND WONDERS
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Cybex
SHOWROOM MODULAR PLATINUM
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Longines
»DOLCE VITA« SUMMER PROMOTION SYLT
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Diesel
SPORT 55 CAMPAIGN
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Contact

Let’s make it happen.
Alexander Salzer