DENIM CUSTOMIZATION TOUR

Make your denim unique!

Together with Replay, DFROST organized a customization tour in eight cities throughout Germany. The customers had the extraordinary chance to have their denim products personalized with a NANO laser in one of the selected stores. The Setup can be easily integrated into the environment and can be adapted to any of the eight store spaces.

The entire installation is based on the motto »Make your Denim unique«.  DFROST ensures an activating customer experience with the opportunity to freely design one’s favorite denim piece according to one’s wishes. Customers can choose from pre-designed motifs or a personal hand-drawn motif.

Using the REPLAY CI color red, the interaction of the different fonts, and the combination of the motifs with the denim look gives the store the temporary retro character and the feeling of a denim atelier where the customer can be their designer itself.