BRAND EXPERIENCE STORE

Rotkäppchen is embarking on the road to a successful retail future: And is opening its own Brand Experience Center in Rotkäppchen’s founding town of Freyburg in the German state of Saxony. In addition to guided tours through the cellars, tastings and stays in the third place, the bistro and café, there will be a breathtaking shopping experience. DFROST designed the entire shopping brand space for this purpose and took it upon itself to expand the brand world with an exclusive and emotional product experience.

The functional and emotional store area is a flexible playground that enriches the existing product world with unique, limited products and interactive experiences, creating unforgettable Rotkäppchen moments. Completely in the sense and claim of the beverage brand: The moment is you. In the world of experience, customers can admire the sparkling wine cellar and take guided tours until they finally arrive at the attractive store area to taste, experience and buy the products they have learned about. The design of the experience world is adorned by Rotkäppchen’s CI colors and inspired by the most modern and aesthetic wine tasting worlds in Italy.