Dr. Martens

TOUGH AS YOU POP-UP

 

An exclusive pop-up presentation in the shoe department of Breuninger Stuttgart was developed and executed for Dr. Martens’ »Tough As You« campaign. To go with the campaign, the focus was on playing with rough elements which is why various materials were used for the surfaces, successfully combining the sophisticated store environment with pop-up elements. Eye-catching campaign assets were also brought into play, including printed material as well as the brand’s powerful »Tough As You« video as a digital component. The use of Dr. Martens’ striking CI colours ensure an arresting presentation of the shoes. Thanks to the flexible elements, the pop-up will be ready to be used again at other locations.

 

 

 

 

Tommy Hilfiger
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Tom Tailor
SAY YES STORES EVENT SERIES
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Beldona
NEW RETAIL STORE CONCEPT
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I.Ma.Gi.N Jewels
Flagship Store Antwerp
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Neubau
Bauhaus Meets Greenhouse
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Neubau
CÔTE DU SOLEIL
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ON
The Roger
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Dr. Martens
1460 Anniversary Campaign
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Contact

Let’s make it happen.

André von Bargen

Business Relations
T +49 711 664817-119
[email protected]