FRAMING PERSPECTIVES

Inspired by the key visuals of the new collection »Eunoia – The triangle of self-perception« , DFROST has designed a display installation for OPTI 2024.

Reflecting the campaign’s theme of self-perception and the perception of others, the installation consists of individual mirrored acrylic elements. By integrating the lens colours and the four new frames into the mirrored surfaces of the display, the customer is playfully encouraged to ‘reflect’ and interact with the collection.

Stretched between the floor and ceiling, creating an eye-catching installation that emphasises the presence of the new collection both from a distance and aesthetically at viewer level.

Design, development and production all from one source and by DFROST – Retail Identity.