CAPTURE THE MOVE

Running on clouds in XXL format – For the launch of the new ON Cloudmonster the display highlights the extreme CloudTec cushioning and gives the running shoe maximum lightness. The coloured foam mats are covered with a large-scale print. Both the material and the font style illustrate the ultimate suspension of the shoe. At first glance, the customer recognises the uniqueness of the product.

CLOUD – Boom – Bang – and ON’s marathon shoe makes waves! This is where dynamics and precision meet: The POS display unit for the product launch of the Cloudboom marathon shoe picks up on the lightness and speed of the new product by means of iridescent curves. Thanks to many years of know-how and state-of-the-art technology, it was possible to precisely define the angles and curves to further heighten the iridescent, metallic effect.

Stability, agility & flexibility – the features that defined the development and production of the Cloud X POS campaign. Pastel colours and lines like those in a sports hall reflect the agility of this shoe and capture the moment of running on the display.

Excellence and lifestyle united – the new partnership between ON x Bang & Olufsen (B&O) bespeaks for highest quality and design. To coincide with the launch of the campaign, a vast array of different POS display units was developed and produced in Germany. These display units were placed at many different touchpoints all over Europe to show off the ON and B&O products to best effect. By choosing the ideal materials within a number of test phases in advance. So that a play of varying the gloss and iridescent effect has given the units a high-end and truly unique look. Additionally, the set-up includes a flexible display system and can therefore be used variably at anytime.