PRE FALL 2026 COLLECTION

For the AKRIS Pre-Fall campaign, we translated a reduced graphic visual language into a precise spatial window concept. Inspired by clean lines, geometric compositions and bold color contrasts, the installation creates a controlled tension between clarity and expression.

At the center of the scenography: defined surfaces and architectural compositions that structure the space and establish a clear visual hierarchy. Accented color fields introduce depth, while the garments are deliberately embedded within the graphic framework.

A reduced and focused window staging that connects space, product and visual identity into a precise and distinctive brand moment.

Photography by Martin Joppen