FRAMES OF EMOTION

For the Zurich Film Festival 2025, we created a window installation for Gübelin that transforms the art of cinematic storytelling into a spatial experience. At its center: a sculptural composition of floating butterflies, crafted from perforated celluloid film strips, unfolding outward from a central point.

The installation plays with depth, light, and movement. Reflections and glimmers within a Gübelin gemstone in the background create a dynamic interplay—visually translating emotion, precision, and artisanal excellence. The jewellery pieces become silent protagonists, embodying character, narrative, and expressive brilliance.