Gübelin

A SCULPTURAL HOMAGE TO TIME

At the heart of the window installation for luxury jeweler Gübelin is a sculptural arrangement of chrome-plated gears—
a design element that reflects the precision and structure of mechanical watch movements. As an abstract form of timekeeping, it creates a visual connection between the product and its presentation. A specially developed ceiling system allows the components to be suspended in mid-air.

Their deliberate alignment results in a harmonious composition that combines structural order with spatial openness. The elements are purposefully showcased within the spaces in between, becoming part of a finely balanced interplay. The chrome surfaces create reflective highlights, uniting craftsmanship of the highest quality with visual lightness. The composition exemplifies the core values of the House of Gübelin: timelessness, artisanship, and sophistication.

 

The White Shirt Edit
SHOW ME
AKRIS
PRE FALL 2026 Collection
SHOW ME
AKRIS
COLORFUL SPRING
SHOW ME
Glambou
MODULAR DESIGN MEETS TIMELESS BRAND IDENTITY
SHOW ME
Gübelin
A Journey Through the Holiday Season
SHOW ME
Gübelin
A JOURNEY THROUGH TIME
SHOW ME
Gübelin
ZURICH FILM FESTIVAL
SHOW ME
Cybex
LA PARISIENNE
SHOW ME
PUMA
PUMA X AMI WINDOW CAMPAIGN
SHOW ME
Longines
MASTER COLLECTION POPUP
SHOW ME

Contact

Let’s make it happen.
Alexander Salzer