Gübelin

A SCULPTURAL HOMAGE TO TIME

At the heart of the window installation for luxury jeweler Gübelin is a sculptural arrangement of chrome-plated gears—
a design element that reflects the precision and structure of mechanical watch movements. As an abstract form of timekeeping, it creates a visual connection between the product and its presentation. A specially developed ceiling system allows the components to be suspended in mid-air.

Their deliberate alignment results in a harmonious composition that combines structural order with spatial openness. The elements are purposefully showcased within the spaces in between, becoming part of a finely balanced interplay. The chrome surfaces create reflective highlights, uniting craftsmanship of the highest quality with visual lightness. The composition exemplifies the core values of the House of Gübelin: timelessness, artisanship, and sophistication.

 

Karl Lagerfeld
The White Shirt Edit
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AKRIS
PRE FALL 2026 Collection
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MANOR
SPRING IN PROGRESS
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Gübelin
Celebrating the Season of Love and Renewal
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Gübelin
A Journey Through the Holiday Season
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PUMA
PUMA X PAMELA REIF WINDOW CAMPAIGN
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PUMA
PUMA X DUA LIPA WINDOW CAMPAIGN
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Longines
SEASON’S GREETINGS
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Schöffel
BE PART OF THE CHANGE
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Cadenzza
MULTIBRAND STORE CONCEPT
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Contact

Let’s make it happen.
Alexander Salzer