SAY YES STORE EVENT SERIES

Those made curious by the guerrilla campaign staged around the Potsdamer Platz Arcades to the opening of the Tom Tailor Say Yes store, were served up electro beats and food as well as cold & hot drinks. Guests got themselves a make-up refresh at the Beauty Bar, and dizzying thrills in the VR Room exclusively designed for the pop-up store where DFROST will continue to deploy the activation concept for 6 months.