EMPLOYER BRANDING CONCEPT

»Your Future. Diverse. Sustainable. Secure.«

DFROST developed a cross-channel employer branding concept for the companies of the Schwarz Group – Lidl, Kaufland, PreZero, Schwarz Produktion, Schwarz Dienstleistung and Schwarz Digits – in order to position the attractive employer brand uniformly and across all sectors. This also creates a visual umbrella for the trade fair stands and ensures a uniform appearance for the Schwarz Group, which is particularly appealing to young visitors.

The curved rear wall frames the stand and reinforces its presence and recognisability. The modular structure allows for flexibility and adaptation to different floor plan sizes. Each brand is given its own counter, tailored to its own content, yet subordinate to a consistent design concept in terms of material and form.