Join the RAWolution!

The Nutriment Company, Europe’s leading supplier of premium natural pet food, left a lasting impression at the Pawlooza Festival in Düsseldorf with a creative and interactive stand. Under the slogan »Join the RAWolution«, the DFROST retail experts impressively staged the revolution in raw feeding and barfing. At the core of the design was the key visual of the ‘journey through the dog’s digestive system’, which vividly illustrated the health benefits of raw feeding.

There is hardly a more stylish way to go on a journey than to do so in an Airstream. It explains in detail and scientifically what barfing is and how it can be tailored to each dog’s individual needs – true to the motto »Join the RAWolution«.

Interactive elements such as the barf kitchen invited dog owners to learn more about natural forms of nutrition – The Nutriment Company stands for sustainably produced, minimally processed pet food with no preservatives or additives.

In the end, it was clear that food doesn’t mean shit – it’s the basis for the health and vitality of our pets.