#RIANISTA 

For the Fall/Winter 2017 campaign, DFROST developed a bold window concept for RIANI that translates the expressive character of the collection into a playful retail experience. The #RIANISTA claim becomes a central part of the scenography, creating a strong connection between campaign communication, brand and product.

Graphic black-and-white elements meet vibrant pink accents and playful balloon installations, creating strong contrasts and high visibility. The reduced setting gives the colourful collection space to stand out, while the oversized elements add depth and dynamism to the window display.

A distinctive seasonal staging that combines fashion, graphic communication and playful storytelling into an attention-grabbing brand moment.