PRECISION MEETS FESTIVE ATMOSPHERE

Crafted from precision-lasered stainless steel, this striking Christmas tree installation for IWC Schaffhausen translates the brand’s masculine universe into a refined festive statement. Hand-covered with Alcantara snow and enhanced by atmospheric lighting, the sculptural centerpiece combines technical precision with a warm seasonal ambiance.

The detailed decoration offers subtle insights into the world of the Swiss watch brand, referencing the character of its collections through themes such as sport aviation, yachting and motorsports. Balancing material quality, craftsmanship and brand storytelling, the installation creates a distinctive spatial presence and a sophisticated holiday experience.