FLAGSHIP STORE MUNICH

DFROST has been responsible for the management and implementation of the first store in Germany for the Norwegian premium outdoor brand Norrøna. The flagship store in munich and the brand itself stand for an adventure trip into nature. In this setting, the products are presented in a functional and urban way. The concept is based on the vision »Welcome to nature – Welcome to Norrøna« and thereby takes special account of the sustainability idea. This was implemented, among other things, in the form of a specially designed area for repair services to give the products an even longer life. With this, the Norwegian outdoor brand shares our stance on a more sustainable retail and relies on the concept of circular retail.