Business Relations
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1460 WTAPS CAMPAIGN
For the cooperation of Dr. Martens x WTAPS, a unique concept was created that presents the collectively designed »1460 Remastered« boot in a raw industrial look. The new it-boot was launched in two phases at the Firmament Store Berlin: first it was only teased, then, effectively and strikingly staged. The concept succeeded in emphasising the rebellious origins of both brands.