WELCOME UNBORED – SLIPSTREAM

Born in the 80s and celebrated in the 2000s, the PUMA Slipstream has been reinterpreted. Above all, it stands for all the loud and proud moments of sneaker history. The most important features of the classic basketball silhouette have been taken up and supplemented with fresh streetwear elements and dynamic lines. The creative concept for the campaign is based on this, inspired by the world of travel and the symbols and graphics associated with exploring new horizons. DFROST has provided the design implementation of the windows and in-store areas with bolden elements that create a high level of awareness and thus set the scene for the new Slipstream collection.