PUMA X DUA LIPA WINDOW CAMPAIGN

The collection PUMA x Dua Lipa Flutur 2 consists of a mix of streetwear and sports, with bright ’90s rave-inspired colors and eye-catching graphics. Nostalgic PMA Classics meet RAVE and combine a vintage sporty flair with modern fits and playful colors. It is inspired by basketball and soccer culture and is once again centered around the iconic butterfly, Dua Lipas logo. The butterfly holds a lot of meaning for the collection as for Dua Lipa herself since it represents transition, metamorphosis, and new beginnings. DFROST implemented the bright carrot color in this special window campaign based in PUMAs Headquarters in Herzogenaurach, Bavaria.