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Sustainability Goals
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How can we redefine sustainable branding in the consumer jungle, moving beyond traditional 'green-brown' plant metaphors to make it fun and vibrant?
Artificial Intelligence & Artistic Inspiration
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The potential of generative artificial intelligence for the creative industries is huge. What do retail experts have to say about it, and how can retail benefit from the use of AI? In the latest issue of stores+shops, Christoph Stelzer and other industry experts explore these questions.
Retail Design International #8
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Our community activation project for LONGINES DolceVita Roadshow is featured in the newest issue of the Retail Design international yearbook. Read the article here.
Stores+Shops
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Our Managing Director and Founder Christoph Stelzer gave an interview on external impact on stores. Windows are a relevant part of a citys structure. Read the whole article here.
ICONIC AWARDS 2022 – INNOVATIVE ARCHITECTURE
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We happily announce that our modern store concept for Glambou received the Iconic Award 2022, Innovative Architecture. The Award honours visionary architecture, innovative products and sustainable communications from all branches of architecture, the building and property industry and the production industry.
Geheimtipp Stuttgart
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In the current issue of Geheimtipp Stuttgart, you get to learn some great insights about DFROST, our daily work and what drives us. Take a look!
Retail Design International #7
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In this year's edition of the yearbook, DFROST is represented with no less than two iconic set-ups for the POS: A pop-up installation for the luxury watch brand LONGINES and a new shop concept for the young jewellery label GLAMBOU.
PAGE
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DFROST was featured in the January issue of PAGE magazine with the unique branding concept for the premium CBD brand Planty Reasons, which achieved a high recognition value.
Textilwirtschaft 100
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The special edition of TW 100 Sustainability presents 100 minds and projects in the field of sustainability, in particular Christoph Stelzer as a pioneer for sustainable practices in retail marketing. He encourages brands that want to position themselves as sustainable in a comprehensive way, to also demonstrate their commitment at the POS. The VMM sustainability label, which was created as a result of the cooperation with DFROST, provides support in this regard.
Reframing Retail 2021
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In this year's trend report, diconium, in cooperation with the EHI Retail Institute, Visplay and commercetools, sets out 21 theses on current developments in retail. Regarding thesis 13, "Frequency is the new revenue-based rent", Christoph Stelzer refers to the importance of lead generation in stationary retail in order to awaken customer demand.
stores+shops
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"Longevity is resource protection" - In what context is Visual Merchandising still justified? Christoph Stelzer discusses how "green" certifications can help brands to communicate values and brand awareness to customers.
Retail Design Blog
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Luxurious from high quality materials to presentation- The window campaign for the »Simply Flowers Collection« by Cybex can now be discovered on Retail Design Blog.

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