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Retail Design International #8
Our community activation project for LONGINES DolceVita Roadshow is featured in the newest issue of the Retail Design international yearbook. Read the article here.
Our Managing Director and Founder Christoph Stelzer gave an interview on external impact on stores. Windows are a relevant part of a citys structure. Read the whole article here.
We happily announce that our modern store concept for Glambou received the Iconic Award 2022, Innovative Architecture. The Award honours visionary architecture, innovative products and sustainable communications from all branches of architecture, the building and property industry and the production industry.
Geheimtipp Stuttgart
In the current issue of Geheimtipp Stuttgart, you get to learn some great insights about DFROST, our daily work and what drives us. Take a look!
Retail Design International #7
In this year’s edition of the yearbook, DFROST is represented with no less than two iconic set-ups for the POS: A pop-up installation for the luxury watch brand LONGINES and a new shop concept for the young jewellery label GLAMBOU.
DFROST was featured in the January issue of PAGE magazine with the unique branding concept for the premium CBD brand Planty Reasons, which achieved a high recognition value.
Textilwirtschaft 100
The special edition of TW 100 Sustainability presents 100 minds and projects in the field of sustainability, in particular Christoph Stelzer as a pioneer for sustainable practices in retail marketing. He encourages brands that want to position themselves as sustainable in a comprehensive way, to also demonstrate their commitment at the POS. The VMM sustainability label, which was created as a result of the cooperation with DFROST, provides support in this regard.
Reframing Retail 2021
In this year’s trend report, diconium, in cooperation with the EHI Retail Institute, Visplay and commercetools, sets out 21 theses on current developments in retail. Regarding thesis 13, “Frequency is the new revenue-based rent”, Christoph Stelzer refers to the importance of lead generation in stationary retail in order to awaken customer demand.
“Longevity is resource protection” – In what context is Visual Merchandising still justified? Christoph Stelzer discusses how “green” certifications can help brands to communicate values and brand awareness to customers.
Retail Design Blog
Luxurious from high quality materials to presentation- The window campaign for the »Simply Flowers Collection« by Cybex can now be discovered on Retail Design Blog.
We are proud to see our vision that we push in collaboration with the VMM association got featured by TW online. Read more
Store Book 2021
A Decade of Nomadic Retail – Christoph Stelzer explains in an interview why there will be even more pop-up stores in the future. Also we are glad that our successful Pop-up Store concept for Dr. Martens is selected in the latest issue of the yearbook.

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