NEW RETAIL SYSTEM

Escape the daily routine: For the restructuring of ADAC Württemberg e.V. as modern mobility provider No. 1, a holistic retail campaign was developed, that is used at all business locations. The modular presentation system works in the windows, but also as POS furniture instore, that can be applied variably depending on theme and season. Therefore, the yellow CI frame was translated into spatial relations as iconic design element.