RE:COLLECTION

Sustainability is the key message of PUMAs »RE:COLLECTION«. The installation designed by DFROST picks up on this message and conveys it in the form of a sustainable look in natural and green colours and using only sustainable materials. The chipboard elements are designed in such a way that they can also be used in future projects. The campaign thus addresses the demand for more environmental awareness in retail and contributes to minimising waste in the textile industry. True to the motto
REDUCE. REUSE. REGENERATE.