BE PART OF THE CHANGE

Sustainability and social commitment are firmly anchored in Schöffel’s philosophy – right down to the spatial appearance and the staging at the POS. The retail experts at DFROST have tailored a window concept for the outdoor brand that has been awarded the VMM Sustainability Label.

The project sets a good example, not only because of the environmentally friendly materials. Also in terms of resource-saving production, the campaign is dedicated to the idea of sustainability and the demand for more environmental awareness in retail. The industry must change, because ecological and sustainable solutions can be implemented without impact on aesthetics and design.