REKINDLE THE MAGIC OF THE HOLIDAYS

Westwing opened its second stationary retail store in Hamburg. Ideally located with a view of the river Alster, Westwing presents its merchandise and furniture, which can be purchased on site. For the special interior design store, DFROST designed a window display that combines tradition and modernity and highlights Westwing’s brand identity. With a wide view through the shop window, the viewer can see into the open space of the store. Placed in front are three oversized pinecones made of bright paper, bringing warm, festive light into the store window. Small window stickers shaped as snowflakes decorate the large glass front and are reminiscent of traditional Christmas decorations.