CYBEX X KINNINGS

For Cybex, DFROST created a shop-in-shop concept with a clear premium positioning for a brand that sets benchmarks in its segment. The cast white flooring and black furniture reflect the highest standards of craftsmanship and a precise selection of high-quality materials. Through the targeted integration of digital content, customers are engaged not only on an emotional level, but are also guided through the brand experience in an informative way.