LAUNCH CLOUDAWAY

The brand new Cloudaway sneaker by ON combines innovative design and high-performance technology. DFROST used the same principle to implement the POS campaign. High-quality alu-dibond art prints pick up the colors of the shoe, while at the same time earth tones symbolize the brand’s closeness to nature and ecological awareness. The shoe’s intricate stitching is reflected in the zigzag details of the pedestals. Clean geometric shapes create a modern attention-grabbing look for the installation. The highest standards in design were combined with technical sophistication and perfection.