Calvin Klein Pop Up Innsbruck & Window Campaign Berlin

DFROST implemented both a Pop Up Space, which is exhibited in two fashion stores, and a shop window campaign for the fashion brand Calvin Klein. The Pop Up and the shop window both present the current Calvin Klein collection in a modern way and work with bright, friendly and autumnal colors. The external effect of the PopUp and the shop window appear friendly and adapted to the colors of the CK collection for the Winter season. The development and production as well as the installation was done by the Retail Production Experts of DFROST. We worked with light wood and discreet visual merchandise like a reusable window leaf of a monstera plant and a transparent jar.