PUMA X NEYMAR JR WINDOW CAMPAIGN

This season’s PUMA x NEYMAR JR collection is a celebration of Neymar’s life and the journey that brought him to where he is today. Collection graphics take inspiration from São Paulo graffiti and Neymar’s bird tattoos, which symbolize the support of his family, friends, and fans. DFROST has taken Neymar Jr.’s style and incorporated it into visual merchandise and window stickers. The window design, here at Puma’s headquarters in Herzogenaurach, features jungle elements reminiscent of Brazil as well as sustainable retail fixtures made of bamboo that showcase the sneakers and clothing. Bright and bold colours, shapes and graphics are key to the beauty of this special collection, so DFROST implemented restrained colors and materials such as bamboo and light wood, which naturally stage the collection.