COME FLY WITH ME

The »Come Fly With Me« campaign was developed for the DFROST recruitment event held during the Courtyard Flea Markets, with the aim of appealing to young talent at universities, as well as via social media. The floral illustrated façade stickers and inspirational slogans appeal to a creative target group and tie the summer event into a creative overall context. Alongside decorative products from the DFROST project archives, the event offered portrait painting by a DFROST employee, as well as collaborations with other Brand Companions, such as Kraft Paule. Guerrilla activities such as chalk stencils and the release of 100 helium balloons accompanied the event.