MASTER COLLECTION POPUP

Between reality and illusion, DFROST creates a magical experience space for the »Master Collection« by LONGINES in the Alsterhaus in Hamburg and the KaDeWe in Berlin. The key element of the intriguing installation is the completely mirrored interior of the cube, which is inspired by the moon-phases. The staging of the luxury watches lives up to the name of the installation “Just an Illusion” and enhances the exclusive ambience. Through the digital interconnection, the customer can learn about the moon phases as well as the collection, allowing for seamless interaction on the space.