ONLY FRIENDS is a creative community space by DFROST, that fosters exchange, belonging and inspiration. Whether for private gatherings, business events or celebrations in a contemporary environment, meaningful connections are made here.
Circular Retail as a systematic approach and answer to the change towards conscious consumption. The retail experts at DFROST have therefore looked into the opportunities and solutions that a more sustainable retail orientation brings with it.
After years of working alongside each other in the industry, Alexander Salzer is turning from Competitor to Companion. The former Liganova manager joined DFROST as an additional managing partner.
A truly special experience: the WMF stand at the IFA demonstrated a persuasively consistent VM concept that perfectly displayed the brand’s wide variety of products.
Virtual reality has arrived in the design labs of many industries. VR in design processes also opens many chances for point of sale designing. The Retail Experts at DFROST show how to exploit these opportunities.
Sensual lingerie & Co in a warm, natural ambience: Beldona opens the first shop with the new concept in Switzerland and starts a large-scale makeover of all Beldona shops, inclusive of a new communication and visual merchandising concept.
A rollout with an iconic module made of cargo boxes: the ultra-flexible pop-up system for Luminox enables endless set-up variations to suit any retail and exhibition architecture, more than doing justice to the brand’s adventurous image.
Open from all sides, the booth highlights the sustainability principle with lots of greenery – re-usability and flexibility as a concept. The interior’s combination of original Bauhaus furniture and newly designed elements in the same style pays homage to the Bauhaus centenary.
A premium shop-in-shop execution for a brand that sets standards. The retail experts from DFROST laid the foundation for something extraordinary and new with the entire implementation, transporting Cybex’s status in the areas of quality and design to the point of sale.
At Arthotel ANA Momentum retro design meets urban hotel culture: The new design hotel in Göppingen combines charming retro flair and contemporary features. The coherent concept designed by the interior experts at DFROST guarantees a perfect mix of feel-good-atmosphere and design.
Instagram is steadily turning into an important success factor for the stationary retail sector. The Retail Experts at DFROST explain how store managers can take full advantage of their design possibilities and create shopping experiences that customers will enjoy taking pictures and sharing.
Whereas consumers are emotionalised and informed on all channels, sales advisors are forgotten in the stationary retail sector. With the digital Knowledge, Inspiration and Training Platform, My Helpdesk, DFROST takes these circumstances into account. Difficult to understand Design- and VM-Manuals are a thing of the past.
The booth is designed as a common playground where brand lovers meet. DFROST created a world of experience which corresponds in character with the minds behind the brand: laid-back, contemporary and edgy.
essence Maker Shop in Berlin fulfils beauty dreams: On two floors the temporary pop-up-store invites to experiment and create individual products and captivates through its inspiring interior. The Do-It-Yourself-spirit is the main focus of the innovative store concept by the Retail Specialists at DFROST.
At the exclusive Swarovski Crystal Lab at Robinsons Mall in Dubai customers can add extra sparkle to their favourites with glittering crystals by Swarovski. The customising possibilities are almost unlimited – from accessories to fashion. The flexibly usable store concept by DFROST enables a versatile Visual Merchandising at the POS.
