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12.04.2017
INSTAGRAM-READY RETAIL

Instagram is steadily turning into an important success factor for the stationary retail sector. The Retail Experts at DFROST explain how store managers can take full advantage of their design possibilities and create shopping experiences that customers will enjoy taking pictures and sharing.

05.12.2016
STANCE: THE CURATORS OF ORIGINALITY

The booth is designed as a common playground where brand lovers meet. DFROST created a world of experience which corresponds in character with the minds behind the brand: laid-back, contemporary and edgy.

27.10.2016
DFROST RETAIL VISION: MY HELPDESK

Whereas consumers are emotionalised and informed on all channels, sales advisors are forgotten in the stationary retail sector. With the digital Knowledge, Inspiration and Training Platform, My Helpdesk, DFROST takes these circumstances into account. Difficult to understand Design- and VM-Manuals are a thing of the past.

18.10.2016
KJUS 7SPHERE: BE PREPARED FOR ALL CONDITIONS

For the new collection 7SPHERE a scalable visual display campaign was designed that functions as window display as well as in-store. The showcase appealingly translates the given campaign visual into spatial terms. DFROST’s compelling design creates an experience around brand and product both in the shop windows and in-store.

05.04.2016
Trade Fair BOOTH for neubau eyewear

Available from June 2016, this sub-label of the long-standing Austrian company Silhouette sees itself as an homage to the young, independent millennial generation. Presented for the first time in Munich to a selected trade audience at the opti International Trade Show for Optics & Design. DFROST, the Stuttgart Agency for Retail Identity was contracted to showcase the brand.

17.03.2016
RETAIL HAND-IN-HAND: STORE SHARING

Shrinkage is on the agenda. Stores are being reduced in size, or even closed. An approach which, in DFROST's opinion, falls short because in the battle against standardisation and interchangeability, excellence in serving customer needs is what counts. No easy discipline fo mono-brands. This is why DFROST relies on a rollout-capable concept: intelligent retail space division.

13.01.2016
IT'S TIME FOR THE MOST COLOURFUL CHRISTMAS

Extraordinary Christmas: According to our overall concept we developed a key visual design for this year’s Christmas communication – from the classic Christmas card through to an online gift shop. Thus, we sent Christmas greetings to our clients and partners gifted with a sense of beauty and at the same time with fascinating ease.

22.09.2015
OLIVEDA FLAGSHIP STORE

OLIVEDA opens first dedicated store anywhere in the world at Neue Schönhauser Strasse 11 in Berlin. A knowledge which is thousands of years old. The product range is unfussy and effective. The interior architecture which was created together with DFROST is natural and minimalist.

24.08.2015
CADENZZA - GLITTERING SHOW-STOPPER FOR EVERYMAN

Curtain up: DFROST impressively brings to life the costume sketch of the Paramour's dress from 2013 of Hugo von Hofmannsthal's morality play Jedermann within Cadenzza's window display for a period of two weeks at the traditional Salzburg Festival.

06.05.2015
FUTURE CITY / CITY FUTURE

DFROST, the Stuttgart agency for retail identity believes urban resilience can be different, given that a large part of this urban tristesse is home-made. For the city to once again become an experience and identification space for its inhabitants (and tourists), the renaissance of the centre is urgently needed.

30.03.2015
BABOR - Showcase Beauty

Beauty is in the eye of the beholder. This saying especially holds true when strolling through Hamburg‘s Kaisergalerie, Große Bleichen, and your eye catches the BABOR store front. The striking iconic beauty showcase in the display marks the opening of the first flagship store of the luxury German skincare brand.

04.02.2015
Beacon Technology - Let there be light!

How little beacons are impacting brick and mortar retail: DFROST about completely new e-Commerce standards and the possibility to learn almost as much about passersby as online retailers already do. And to provide consumers with context-related personalised inspiration and information. A challenge with tact.

11.11.2014
DFROST Retail Vision

Innovation instead of lamentation: We need excellence in catering to customer needs. For some time, everything has revolved around two questions that are crucial for the future: How can brands be made tangible in brick-and-mortar shops, and how can high-street trading set itself apart from online commerce? DFROST is also asking itself these questions and has come up with its own answers.

12.05.2014
The POS must become the POI

How do you give a brand at the POS the decisive edge? The brand and retail specialists are aware of the growing complexity of a comprehensive brand presence and are continuously seeking... opportunities to develop and optimise in the retail environment. Based on current developments, DFROST has created a strategy that responds to this challenge: The POS must become the point of inspiration.

21.11.2013
German Design Award 2014

Having already won the red dot award and the iF award for the ‘Swarovski Xmas 2011’ visual communication concept, the Stuttgart agency for brand and retail marketing, DFROST, has now secured a special mention award for exceptional design quality in the category of ‘Architecture and Interior Design’ at the prestigious German Design Awards, hosted by the German Design Council.

02.10.2013
Peak Performance: Unexpected Functionality

Peak Performance kicks off this year's Fall/Winter season according to the motto „Unexpected Adventures“. The flagship store in Stockholm showcases its first theme... Unexpected Functionality by a huge mountain scenery setup. A special light installation simulates the lighting atmosphere of a whole day - from sunrise to sunset.

01.10.2013
Swarovski: Moments in Paradise

A cosmopolitan, French model is jetting around the world, sending travel bulletins via her online diary, Facebook, Twitter, YouTube videos and Instagram photo sessions... that not only delight her fans but also serve as a mood board for a series of sophisticated shop window designs for a jewelry label.

22.08.2013
STRENESSE: Next Level Premium

As part of STRENESSE’s realignment, DFROST gave the fashion label’s German flagship stores an exclusive makeover in the area of visual merchandising. A hand-picked team of experienced visual merchandisers is ensuring that the quality standard is permanently maintained.

13.08.2013
Five years of DFROST

Be it visionary retail architecture or innovative communication design, sustainable POS consultancy or classic shop window design – when it comes to planning... and staging visual presentations for stores and events, the Stuttgart team at DFROST has long been in a league of its own.

07.08.2013
CADENZZA: The Editorial Approach

DFROST has broken down the boundaries between graphic design, visual merchandising and print culture for the new Cadenzza Multibrand Jewelry... Stores by Swarovski, and transformed shop areas worldwide into walk-in lifestyle magazines.

17.07.2013
Victorinox: Great BBQ Moments

A BBQ scenario in 3D, inspired by classic explosion drawings and devised using an elaborate layering technique; a sophisticated play of colour... in black-and-white, geared to the items that show the colourful product range in the best possible light.

12.07.2013
Cadenzza: Let’s play jewelry

The Stuttgart agency DFROST is responsible for the Cadenzza retail and shop concept which was implemented in teamwork with the client. DFROST – specialists for effective... visual marketing and retail design – impress the industry with revolutionary, sustainably functioning concepts that possess character and a distinctive signature.

01.02.2013
iF design award 2013

We are one of the winners in the iF design awards of 2013! For more than six decades, the iF design awards have identified outstanding achievement in design. We are proud winners of the iF communication design award with our work on Swarovski's Christmas project in 2011.

01.07.2012
red dot design award 2012

We are proud and feel honoured to receive this prestigious award! DFROST has won the internationally acclaimed and highly regarded red dot award for communication design in 2012! The project which won this award, designed and developed by us, is the key visual component of Swarovski's Christmas campaign in 2011.

 

PRESS AGENCY

    

hopfer PUBLIC RELATIONS 

 

Mona Meier

Panoramaweg 6, 78727 Oberndorf a. N. 

T +49 7423 8758752, F +49 7423 87171

mona.meier@hopfer-pr.de

 

 

 

CORPORATE COMMUNICATION

 

DFROST GmbH & Co. KG

 

Slata Hellmann

Hauptstätter Straße 59A, 70178 Stuttgart

T +49 711 664817-120, F +49 711 664817-200

slata.hellmann@dfrost.com