The luxury sector is undergoing monumental changes. This shift also effects how luxury brands are marketed. The Retail Experts at DFROST explain, why excellent communications and customer dialogue make an enormous difference in luxury marketing. Now more than ever.

Bahlsen, the most successful and popular producer of baked goods, set up its new outlet store at the Hanse Outlet Rostock in late 2017. At the moment, the Bahlsen Store at the Hanse Outlet is one of a kind. DFROST created an oven-fresh outlet store for Bahlsen and was responsible for its unique store concept and design.

Pop-up stores have morphed into a powerful branding tool wielded by international brands and aspiring start-ups. The Retail Experts at DFROST explain, why even players in the online retail and gastronomy sectors have adopted the pop-up game as part of their marketing strategies.

We prepared an colourful overview with all industry specific events 2018. Exciting events, fairs, exhibitions and meetings are marked by topics and colours.
Get inspired!

Victorinox meets Man’s World: At Man’s World Hamburg the world of the traditional Swiss company can be experienced at first hand. Due to the maker concept of the event, DFROST designed the fair stand as a workshop, which enables the playful exploration of the iconic Victorinox products.

At the exclusive Swarovski Crystal Lab at Robinsons Mall in Dubai customers can add extra sparkle to their favourites with glittering crystals by Swarovski. The customising possibilities are almost unlimited – from accessories to fashion. The flexibly usable store concept by DFROST enables a versatile Visual Merchandising at the POS.

essence Maker Shop in Berlin fulfils beauty dreams: On two floors the temporary pop-up-store invites to experiment and create individual products and captivates through its inspiring interior. The Do-It-Yourself-spirit is the main focus of the innovative store concept by the Retail Specialists at DFROST.

At Arthotel ANA Momentum retro design meets urban hotel culture: The new design hotel in Göppingen combines charming retro flair and contemporary features. The coherent concept designed by the interior experts at DFROST guarantees a perfect mix of feel-good-atmosphere and design.

Instagram is steadily turning into an important success factor for the stationary retail sector. The Retail Experts at DFROST explain how store managers can take full advantage of their design possibilities and create shopping experiences that customers will enjoy taking pictures and sharing.

The booth is designed as a common playground where brand lovers meet. DFROST created a world of experience which corresponds in character with the minds behind the brand: laid-back, contemporary and edgy.

Whereas consumers are emotionalised and informed on all channels, sales advisors are forgotten in the stationary retail sector. With the digital Knowledge, Inspiration and Training Platform, My Helpdesk, DFROST takes these circumstances into account. Difficult to understand Design- and VM-Manuals are a thing of the past.

For the new collection 7SPHERE a scalable visual display campaign was designed that functions as window display as well as in-store. The showcase appealingly translates the given campaign visual into spatial terms. DFROST’s compelling design creates an experience around brand and product both in the shop windows and in-store.

Available from June 2016, this sub-label of the long-standing Austrian company Silhouette sees itself as an homage to the young, independent millennial generation. Presented for the first time in Munich to a selected trade audience at the opti International Trade Show for Optics & Design. DFROST, the Stuttgart Agency for Retail Identity was contracted to showcase the brand.

Shrinkage is on the agenda. Stores are being reduced in size, or even closed. An approach which, in DFROST's opinion, falls short because in the battle against standardisation and interchangeability, excellence in serving customer needs is what counts. No easy discipline fo mono-brands. This is why DFROST relies on a rollout-capable concept: intelligent retail space division.

Extraordinary Christmas: According to our overall concept we developed a key visual design for this year’s Christmas communication – from the classic Christmas card through to an online gift shop. Thus, we sent Christmas greetings to our clients and partners gifted with a sense of beauty and at the same time with fascinating ease.

OLIVEDA opens first dedicated store anywhere in the world at Neue Schönhauser Strasse 11 in Berlin. A knowledge which is thousands of years old. The product range is unfussy and effective. The interior architecture which was created together with DFROST is natural and minimalist.

Curtain up: DFROST impressively brings to life the costume sketch of the Paramour's dress from 2013 of Hugo von Hofmannsthal's morality play Jedermann within Cadenzza's window display for a period of two weeks at the traditional Salzburg Festival.

DFROST, the Stuttgart agency for retail identity believes urban resilience can be different, given that a large part of this urban tristesse is home-made. For the city to once again become an experience and identification space for its inhabitants (and tourists), the renaissance of the centre is urgently needed.

Beauty is in the eye of the beholder. This saying especially holds true when strolling through Hamburg‘s Kaisergalerie, Große Bleichen, and your eye catches the BABOR store front. The striking iconic beauty showcase in the display marks the opening of the first flagship store of the luxury German skincare brand.

How little beacons are impacting brick and mortar retail: DFROST about completely new e-Commerce standards and the possibility to learn almost as much about passersby as online retailers already do. And to provide consumers with context-related personalised inspiration and information. A challenge with tact.

Innovation instead of lamentation: We need excellence in catering to customer needs. For some time, everything has revolved around two questions that are crucial for the future: How can brands be made tangible in brick-and-mortar shops, and how can high-street trading set itself apart from online commerce? DFROST is also asking itself these questions and has come up with its own answers.

How do you give a brand at the POS the decisive edge? The brand and retail specialists are aware of the growing complexity of a comprehensive brand presence and are continuously seeking... opportunities to develop and optimise in the retail environment. Based on current developments, DFROST has created a strategy that responds to this challenge: The POS must become the point of inspiration.

Having already won the red dot award and the iF award for the ‘Swarovski Xmas 2011’ visual communication concept, the Stuttgart agency for brand and retail marketing, DFROST, has now secured a special mention award for exceptional design quality in the category of ‘Architecture and Interior Design’ at the prestigious German Design Awards, hosted by the German Design Council.

Peak Performance kicks off this year's Fall/Winter season according to the motto „Unexpected Adventures“. The flagship store in Stockholm showcases its first theme... Unexpected Functionality by a huge mountain scenery setup. A special light installation simulates the lighting atmosphere of a whole day - from sunrise to sunset.

A cosmopolitan, French model is jetting around the world, sending travel bulletins via her online diary, Facebook, Twitter, YouTube videos and Instagram photo sessions... that not only delight her fans but also serve as a mood board for a series of sophisticated shop window designs for a jewelry label.

As part of STRENESSE’s realignment, DFROST gave the fashion label’s German flagship stores an exclusive makeover in the area of visual merchandising. A hand-picked team of experienced visual merchandisers is ensuring that the quality standard is permanently maintained.

Be it visionary retail architecture or innovative communication design, sustainable POS consultancy or classic shop window design – when it comes to planning... and staging visual presentations for stores and events, the Stuttgart team at DFROST has long been in a league of its own.

DFROST has broken down the boundaries between graphic design, visual merchandising and print culture for the new Cadenzza Multibrand Jewelry... Stores by Swarovski, and transformed shop areas worldwide into walk-in lifestyle magazines.

A BBQ scenario in 3D, inspired by classic explosion drawings and devised using an elaborate layering technique; a sophisticated play of colour... in black-and-white, geared to the items that show the colourful product range in the best possible light.

The Stuttgart agency DFROST is responsible for the Cadenzza retail and shop concept which was implemented in teamwork with the client. DFROST – specialists for effective... visual marketing and retail design – impress the industry with revolutionary, sustainably functioning concepts that possess character and a distinctive signature.

We are one of the winners in the iF design awards of 2013! For more than six decades, the iF design awards have identified outstanding achievement in design. We are proud winners of the iF communication design award with our work on Swarovski's Christmas project in 2011.

We are proud and feel honoured to receive this prestigious award! DFROST has won the internationally acclaimed and highly regarded red dot award for communication design in 2012! The project which won this award, designed and developed by us, is the key visual component of Swarovski's Christmas campaign in 2011.