After years of working alongside each other in the industry, Alexander Salzer is turning from Competitor to Companion. The former Liganova manager joined DFROST as an additional managing partner.
A truly special experience: the WMF stand at the IFA demonstrated a persuasively consistent VM concept that perfectly displayed the brand’s wide variety of products.
Virtual reality has arrived in the design labs of many industries. VR in design processes also opens many chances for point of sale designing. The Retail Experts at DFROST show how to exploit these opportunities.
Sensual lingerie & Co in a warm, natural ambience: Beldona opens the first shop with the new concept in Switzerland and starts a large-scale makeover of all Beldona shops, inclusive of a new communication and visual merchandising concept.
A rollout with an iconic module made of cargo boxes: the ultra-flexible pop-up system for Luminox enables endless set-up variations to suit any retail and exhibition architecture, more than doing justice to the brand’s adventurous image.
Open from all sides, the booth highlights the sustainability principle with lots of greenery – re-usability and flexibility as a concept. The interior’s combination of original Bauhaus furniture and newly designed elements in the same style pays homage to the Bauhaus centenary.
A premium shop-in-shop execution for a brand that sets standards. The retail experts from DFROST laid the foundation for something extraordinary and new with the entire implementation, transporting Cybex’s status in the areas of quality and design to the point of sale.
The luxury sector is undergoing monumental changes. This shift also effects how luxury brands are marketed. The Retail Experts at DFROST explain, why excellent communications and customer dialogue make an enormous difference in luxury marketing. Now more than ever.
Precious, elegant jewellery requires an extraordinary staging. This is precisely what the new store concept for the young jewellery brand delivers. With a clear and minimalistic style, DFROST has created a worthy stage for these fine gems.
Bahlsen, the most successful and popular producer of baked goods, set up its new outlet store at the Hanse Outlet Rostock in late 2017. At the moment, the Bahlsen Store at the Hanse Outlet is one of a kind. DFROST created an oven-fresh outlet store for Bahlsen and was responsible for its unique store concept and design.
Victorinox meets Man’s World: At Man’s World Hamburg the world of the traditional Swiss company can be experienced at first hand. Due to the maker concept of the event, DFROST designed the fair stand as a workshop, which enables the playful exploration of the iconic Victorinox products.
essence Maker Shop in Berlin fulfils beauty dreams: On two floors the temporary pop-up-store invites to experiment and create individual products and captivates through its inspiring interior. The Do-It-Yourself-spirit is the main focus of the innovative store concept by the Retail Specialists at DFROST.
At the exclusive Swarovski Crystal Lab at Robinsons Mall in Dubai customers can add extra sparkle to their favourites with glittering crystals by Swarovski. The customising possibilities are almost unlimited – from accessories to fashion. The flexibly usable store concept by DFROST enables a versatile Visual Merchandising at the POS.
At Arthotel ANA Momentum retro design meets urban hotel culture: The new design hotel in Göppingen combines charming retro flair and contemporary features. The coherent concept designed by the interior experts at DFROST guarantees a perfect mix of feel-good-atmosphere and design.
Instagram is steadily turning into an important success factor for the stationary retail sector. The Retail Experts at DFROST explain how store managers can take full advantage of their design possibilities and create shopping experiences that customers will enjoy taking pictures and sharing.
Whereas consumers are emotionalised and informed on all channels, sales advisors are forgotten in the stationary retail sector. With the digital Knowledge, Inspiration and Training Platform, My Helpdesk, DFROST takes these circumstances into account. Difficult to understand Design- and VM-Manuals are a thing of the past.
The booth is designed as a common playground where brand lovers meet. DFROST created a world of experience which corresponds in character with the minds behind the brand: laid-back, contemporary and edgy.
