KARL LAGERFELD X STEIFF

For the collaboration between KARL LAGERFELD and Steiff, we developed an event installation that translates the connection between the two brands into an eye-catching brand moment. Presented at Colette in Paris, the collaboration came to life for the first time in a physical space and was specifically staged within a retail context.

The focus was on the iconic Steiff figure in a Karl Lagerfeld-inspired look. As the central element of the staging, it bridges the spirit of fashion and toys. The striking silhouette and the characteristic design language of Karl Lagerfeld are deliberately highlighted.

Printed screens served as a visual and flexible backdrop, framing the display, while custom-designed display cases placed the limited edition bears at the center of attention.

The result is an event staging that links brand identity, product, person, and space, translating the collaboration into a clearly legible, emotionally charged retail moment.